Literature is a mirror and an engine of change: it not only reflects the complex facets of human life, but also influences its development. Today, under conditions of digitalization and new media, when the perception of information is accelerating and clip thinking forms short-term interest, literature faces serious challenges. How are contemporary authors and publishers dealing with these changes? How does the word continue to change society and influence its consciousness in an era of endless information flow?

This session will discuss how literature remains an instrument of social change and how its perception is changing under the influence of the market and culture.

The digital environment dictates new approaches for brands, especially in an era of rapidly evolving media and new platforms. The session will explore how companies are adapting their promotional strategies, leveraging the power of platforms and channels to stay relevant and connect with audiences.

We will discuss the transformation of SMM – from interactive content and micro-influencers to the use of data and AI for personalization, as well as changes in affiliate programs and promotion models for large and local brands.

The session participants will examine the key trends shaping the development of the media and communications environment in Russia and the world right now. The session will bring together experts, each of whom has tremendous experience and expertise: from Influencers to representatives of top news media and social networks.

Industry representatives will discuss how global trends affect public opinion, how brands can adapt to new behavioral characteristics and content consumption formats, as well as what prospects await the communications industry as a whole.

Intersecting spaces and experiences of transmedia franchises: characters, creators and producers seek different paths to viewers and readers. Transmedia projects are a response option to the challenges of increasing competition and production costs.

– Prospects, limitations and advantages of transmedia projects and franchises against the background of increasingly competitive and costly media production
– Content transformer: virtual spaces, movies, TV series, comics and and text in cross-promotion of franchises
– Transmedia as a mandatory requirement in the creation of new intellectual properties

The world is rapidly plunging into a digital reality where e-commerce and digital government are becoming the new key channels of interaction with society. From buying goods to participating in elections – today, everything can be done literally in one or two clicks via a connected device.

The session will explore how these two segments – e-com and e-gov – are changing our lives, becoming new “media” and opening up unlimited possibilities for users. We will discuss how the audiences of these spheres intersect, what new forms of communication and socialization are being developed thanks to technology, and what challenges they pose to society and states.

The role of AI solutions in modern and future movie production. Are the fears and hopes of the sector’s representatives justified? Does the expansion of AI applications in film mean the end of the film industry as we know it, or is it a second birth and a new chance?

How the role of AI in the creation and promotion of new media content is changing and how their development prospects are being transformed in this regard. What will the media be like in the horizon of 5, 10, 15 years.

The world of digital entertainment and multimedia projects are becoming one of the key tools for maintaining competitiveness in a high-cost content production environment. These projects enable the creation of diversified universes spanning different formats and channels – from video games and movies to interactive applications and virtual worlds.

The use of a multimedia approach has become an important part of the strategies of leading media franchises. As content creation costs continue to rise and competition for users’ attention intensifies, the importance of multimedia projects is only increasing. They offer a unique opportunity to extend brand influence across multiple platforms and reach new audiences.

What technologies and approaches make it possible to create a successful multimedia project? And why has it become a mandatory element in the development of new intellectual products?

Practical advice on personal brand development and reputation management from Sidorin Lab.

Specifics auxiliary professions in film production: their evolution and prospects.

By the results of the session include an announcement of the creation of an award and a festival of creative industries in artistic content, along the lines of Advertising Eater’s Night Out.

Digitalization allows us to improve infrastructure from transport systems to city services and efficiently manage data flows. Artificial intelligence is a key tool in processing this data, offering solutions to optimize urban processes. Today, AI not only facilitates administrative tasks, but also helps create conditions for faster interaction between city services and citizens, providing feedback and a high standard of living in megacities.

As populations grow and urban structures become more complex, the management of megacities is becoming increasingly multilayered. Digital resources help to create models that predict the needs of residents, address environmental, transportation, health and safety issues. And Moscow is one of the world’s leading megacities in these innovations.

But how effective is it? And how are e-gov technologies transforming the management of cities, allowing for the integration of smart solutions at all levels of the urban ecosystem? How will the infrastructure of future megacities develop and what is needed to make cities truly “smart” and livable.

To acamid the rapid growth of digital data and the proliferation of Big Data technologies, the security and confidentiality of user data is being ensured. With data becoming a major asset for companies and a critical competitive factor, protecting personal information is becoming increasingly important.

We will discuss how companies are using Big Data to create transmedia projects and competitive media ecosystems, and how privacy compliance and personal data protection are becoming key aspects in building trust with audiences.

Basic requirements and dissection of complex cases on labeling advertising messages in social media.

The master class is devoted to the current requirements for labeling advertising in social networks and the analysis of complex cases from expert practice. Participants will receive practical guidance on how to legally launch and run advertising campaigns in the media space, taking into account current legal regulations. The workshop includes a live discussion of questions collected in advance, which will make it possible to touch upon the most exciting topics.

In an era of rapid advances in digital technology, artificial intelligence and the media industry, humanity faces new questions about the future of freedom, autonomy and the ability to make decisions for ourselves. Today’s technology giants, media platforms and AI systems are increasingly influencing every aspect of our lives – from news and media content choices to shaping public opinion and political preferences. In a world where algorithms and media increasingly define our reality, will people still be able to choose for themselves?

At the panel discussion, experts will discuss how the further development of AI, transmedia and digital ecosystems will affect human freedom of choice. Participants will examine whether we will still have the autonomy to make important decisions on our own, or whether algorithms and powerful media platforms will do it for us? How digital technologies are changing our perception of reality, culture and social processes, and how AI tools can transform the media industry.

Video games are not only entertaining, but are also becoming an important tool for introducing new technologies and approaches in a variety of industries, including strategic development and soft power… From the use of virtual and augmented reality to AI and blockchain technologies, the games industry offers countless opportunities for innovation. We will discuss how modern technologies are transforming the gaming experience and creating new formats for user interaction.

In addition, the session will be a platform to discuss how gamification can serve as a catalyst for cross-industry projects and startups, as well as soft power. We will look at successful examples of integrating gaming technologies into other fields such as education, marketing and the arts, and the opportunities they offer for creative entrepreneurs.

New media provide a unique opportunity to create communities that bring together people with similar interests. An established community is not only an indicator of a project’s success, but also a factor in its development. It is important both for the business itself – it receives loyalty and return of the audience, and for the participants, who often strive for ecological communication within small groups in the era of information noise.
It should be added that established projects go beyond digital and take material form, creating workshops and lectures, organizing picnics and parties. This strengthens the bonds between community members and creates an even deeper sense of belonging.
However, in order to create such a community, one has to make efforts and overcome a number of challenges. It is necessary to determine what the audience can be passionate about and what value can be offered to them. It is important to understand how the community affects the product and how the product affects the community. What are the challenges we face during its formation and what challenges can we expect in the future?

The session will focus on advanced solutions developed in Russia for content creation, promotion and management. These technologies help creative professionals accelerate the processes of text, graphics, video and audio generation, opening up new opportunities for creative self-expression and professional activity.

Participants will learn how domestic platforms can increase productivity, improve content quality and optimize routine tasks. The session will introduce services designed to support and interact with the audience, as well as to create unique materials and monetize creativity.

The changing role and quality of critical evaluation in filmmaking. Who decides what to watch.

Media New media are playing an increasingly important role in shaping the information environment, culture and public opinion. The session will address issues related to the influence and responsibility of new media, the role of social platforms, algorithms and content technologies. Participants will discuss how new media influence everyday life, economy and cultural processes, as well as their responsibility for shaping the worldview of the audience. The main focus will be on global and local approaches to regulating new media, controlling the dissemination of information and preserving user privacy. We will also touch upon the prospects for the future in the context of the introduction of artificial intelligence and automation in the media environment.

Marketing strategies play a key role in attracting and retaining audiences. The session will discuss modern approaches to game promotion and interaction with players, including the use of social networks, streaming platforms and collaborations with influencers.
Participants will learn how gaming companies are adapting their marketing strategies in a rapidly changing marketplace, and how new technologies such as artificial intelligence and big data are helping them better understand their users and optimize campaigns.

– The changing role and quality of critical appraisal in filmmaking. Who decides what we watch.
– Effectiveness of buying and showing content from Turkish, Chinese, Korean and Latin American productions;
– Modern production and realnon-Russianmarkets;
– Prospects for the development of the national mediaseller;
– Practice of successful national expansions to other markets.

The Russian media business of the 21st century has developed in many ways as a women’s business, because in the conditions of digital turbulence and changing economic trends, women’s flexibility and adaptability have allowed them to effectively find new solutions, assume responsibility and withstand the psychological pressure of a high-risk environment without losing their inner energy. At the same time, modern society’s demand for sincerity, empathy, inclusive non-toxic environment and humanism allows women to create content that is truly understandable and does not leave indifferent.
The heroines of the discussion – bright women media managers in Russia – are organically realizing their talents and soft skills in leading positions in large media holdings. They manage to manage the creation of demanded and socially important content, effectively implement advanced technologies to produce the most unique materials, objectively cover various issues and remain true to their principles.
Does the female management style have any distinctive features and peculiarities? Is it necessary to become a man in some way to manage a media business? What personal sources of energy allow you to successfully launch and manage significant projects without neglecting your other social roles? And how to use women’s intuition to find the right management solutions?

Learn to create your unique lifelike AI avatar and see how you can use it to promote you personal brand.

In the first part of the event, a video and audio model is created, and listeners are given tips on how best to set the light, work with facial expressions and gestures, and read out the text. In the second part, the model is used to generate a video with texts written by the neural network and Mikhail himself.

Users can watch the process of model and video creation on a big screen, evaluate the result and ask questions to the presenters.

Serbian film director Emir Kusturica will tell the guests and participants of the forum how he understands the Russian soul, why it is so appreciated by Serbs, and how Russia looks like in movies through the eyes of expats who are in love with it.

The Russian game industry is in a phase of significant change, combining growth with new global challenges. We will look at economic and technological aspects, such as investment, human resources and distribution, and their impact on the development of the game industry in the medium term.

Russian-speaking developers are striving to find opportunities in the global market, overcoming high competition and the AAA-development crisis. At the same time, the steady growth of mobile and casual gameplay, including clickers, opens up new horizons and prospects for Russian studios.

During the session, we will discuss how to adapt to changing conditions and strengthen positions on the international arena. Important issues of interaction with foreign markets and sharing experience will help Russian developers not only survive, but also thrive in the dynamic ecosystem of the game business.

Neural networks and emerging technologies are changing the rules of the game for content creators, offering new tools for creativity and automation. In this session, you’ll learn about the most advanced and effective neural networks to generate ideas, create images, videos, music, and produce a variety of content. We’ll look at examples of how these technologies are being used, from speeding up projects to creative experiments that previously seemed impossible.

Participants will get exclusive access to a presentation with detailed tool overviews and links to useful resources available only to forum channel subscribers. The session will be a guide to the world of creative AI and inspire you to use these technologies to improve productivity and content quality.

Bloggers are, on one hand, free and creative individuals whose content gains popularity due to their independence and unique perspectives. On the other hand, there are public initiatives regarding the regulation of bloggers. However, a balance has not been established between these two sides. In the session, Nikolai Sobolev, the creator and host of the YouTube channel “SOBOLEV,” which discusses current social events, will share insights as the first blogger to emerge from the status of a foreign agent. He will talk about how to balance authorship and social influence. Attendees will learn how to create content today without falling under public condemnation.

The paradox of the modern world: with an unprecedented level of information globalization and the development of means of communication and connection, the planet as a whole and society within itself are more divided than ever before. In their current form, modern communication systems and the new media created on their basis do not fulfill the key function of enabling constructive dialog between different groups of people. Information bubbles prevail. Individuals are more isolated from each other than ever before; both western and eastern countries are gripped by an epidemic of loneliness. In parallel, the standards of journalism and media work are being destroyed and are not yet replaced by new standards for the new media formation. Taken together, the enormous positive potential of new media and communication tools remains unrealized, while negative aspects are becoming increasingly vivid, both independently and under the influence of certain actors. The key question is how to make new media work to create a safer world built on fruitful communication and greater mutual understanding.

Cybersport in Russia and the CIS continues to gain popularity, transforming from a niche hobby into a full-fledged industry with huge potential for development. Cybersport is becoming not only a platform for high performance, but also a powerful tool for strengthening international ties, and game streamers are becoming the most profitable among new media.

The creation of new venues for international tournaments opens doors for the development of cyber sports infrastructure, attracting investment and creating opportunities for interaction with players and spectators around the world. The evolution of cyber sports disciplines, as well as the development of original Russian games capable of becoming the basis for new championships, provides unique opportunities to expand Russia’s presence on the world stage.

During the session we will discuss trends in cybersport and the direction of fijital as a new vector of development. How can cybersport contribute to the formation of cultural identity, interaction with the international community and strengthening Russia’s position in the global industry?